01
Homepage takeovers
Premium on-site placements gave Syspro immediate visibility across relevant specialist audiences, reinforcing brand recognition at scale.
SYSPRO
Outlook Publishing
Case Study · Multi-brand partnership
One campaign.
Three industries.
Serious reach.
Syspro partnered with Outlook Publishing to build a coordinated B2B campaign across Food & Beverage Outlook, Manufacturing Outlook and Supply Chain Outlook — combining premium homepage visibility, newsletter promotion and executive thought leadership.
24.5k+
Combined campaign impressions
30%+
Average newsletter open rate
3–4%
Click-through rate
3
Specialist Outlook brands activated
The partnership
Putting Syspro in front of the right audiences — repeatedly.
The objective was simple: build high-quality awareness for Syspro across complementary manufacturing, food and supply chain audiences without making the campaign feel fragmented.
Outlook Publishing created a joined-up campaign spanning three specialist titles, giving Syspro visibility at multiple points in the reader journey — from high-impact homepage placements to targeted inbox exposure and executive-led editorial.
The result was a campaign with breadth and repetition: consistent brand presence, strong newsletter engagement and a credible thought-leadership moment led by Syspro CEO Leanne Taylor.
Campaign architecture
Three channels. One connected story.
02
Newsletter promotion
Targeted newsletter exposure extended campaign reach directly into subscriber inboxes, generating 30%+ average open rates and 3–4% CTR.
03
“The Question” sponsorship
Syspro moved beyond display visibility into executive thought leadership through sponsorship of The Question, featuring CEO Leanne Taylor.
“The strongest B2B campaigns do more than create impressions — they create repeated, relevant moments with the same decision-making audience.”
Outlook Publishing campaign principle
Thought leadership
From brand visibility to executive authority.
Sponsoring The Question created a natural bridge between awareness and authority. Rather than relying on advertising alone, Syspro could place its leadership voice inside an editorial format built around informed industry discussion.
Featuring CEO Leanne Taylor gave the campaign a recognisable senior voice while connecting Syspro’s perspective with audiences already engaged in manufacturing, operations and supply chain issues.
Executive-level positioning
Cross-brand audience relevance
Integrated editorial and commercial visibility
S
Outlook Publishing gave us a joined-up platform to reach highly relevant audiences across multiple sectors, combining strong visibility with meaningful executive engagement.
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Syspro
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Performance figures shown are campaign totals/averages supplied for this case study.