Syspro
Syspro × Outlook Publishing | Case Study SYSPRO Outlook Publishing Case Study · Multi-brand partnership One campaign.Three industries.Serious reach. Syspro partnered with Outlook Publishing to build a coordinated B2B campaign across Food & Beverage Outlook, Manufacturing Outlook and Supply Chain Outlook — combining premium homepage visibility, newsletter promotion and executive thought leadership. Food & Beverage Manufacturing Supply Chain Executive Thought Leadership 24.5k+ Combined campaign impressions 30%+ Average newsletter open rate 3–4% CTR Engagement above industry norms 24.5k+ Combined campaign impressions 30%+ Average newsletter open rate 3–4% Click-through rate 3 Specialist Outlook brands activated The partnership Putting Syspro in front of the right audiences — repeatedly. The objective was simple: build high-quality awareness for Syspro across complementary manufacturing, food and supply chain audiences without making the campaign feel fragmented. Outlook Publishing created a joined-up campaign spanning three specialist titles, giving Syspro visibility at multiple points in the reader journey — from high-impact homepage placements to targeted inbox exposure and executive-led editorial. The result was a campaign with breadth and repetition: consistent brand presence, strong newsletter engagement and a credible thought-leadership moment led by Syspro CEO Leanne Taylor. Campaign architecture Three channels. One connected story. 01 Homepage takeovers Premium on-site placements gave Syspro immediate visibility across relevant specialist audiences, reinforcing brand recognition at scale. 02 Newsletter promotion Targeted newsletter exposure extended campaign reach directly into subscriber inboxes, generating 30%+ average open rates and 3–4% CTR. 03 “The Question” sponsorship Syspro moved beyond display visibility into executive thought leadership through sponsorship of The Question, featuring CEO Leanne Taylor. “The…
