Supplying Artwork and Creative Materials
Our design team is here to make the creative process easy.
You do not need to create finished artwork, generate imagery or prepare a complete design before sending materials to us. If you are using our design service, our experienced creative team can develop an advertisement using the assets and information you already have.
What to send us
The most useful materials are the ones that genuinely represent your business. These might include:
- Your logo and brand guidelines, if available
- Product, project, facility or team photography
- Key messages, headlines or campaign copy
- Website links or existing marketing materials
- Details of the products or services you would like to promote
- Any particular style, theme or direction you would like us to consider
Don’t worry if you do not have all of these.
If photography or other visual assets are limited, tell us what you would like the advertisement to communicate. Our design team can explore appropriate creative approaches, including professionally sourced imagery where suitable.
A note about AI-generated creative
If we are designing your advertisement, we recommend avoiding AI-generated images or complete AI-generated layouts as source material.
Our designers can usually produce a stronger, more distinctive result when they work directly from your genuine brand materials and a clear understanding of what you want the advertisement to achieve.
Generic AI-generated imagery can also be difficult to adapt. It is often supplied as a finished, flattened image, leaving our designers with very little flexibility to change individual elements, composition, typography or branding.
Instead of generating an image for us, tell us the idea.
For example, rather than supplying an AI-generated image and asking us to incorporate it, you might simply tell us:
“We’d like the advertisement to show our product in an industrial environment, with an emphasis on sustainability.”
That gives our creative team much more freedom to develop an advertisement specifically for your business.
Supplying your own finished artwork
If you already have completed advertising artwork, you are welcome to supply it.
Finished artwork that meets the required technical specification can normally be used without our design team making creative changes to it.
Not sure what to provide?
That is absolutely fine.
You do not need a complete creative concept before working with us. A few details about your business, what you would like to promote and who you would like the advertisement to reach are often enough for our designers to get started.
The aim is simple: give our creative team the best raw materials and direction possible, and let them do the designing.