MTR Corporation - Outlook Publishing

Your feature is now live in Supply Chain Outlook

Following on from our marketing activity for your feature in North America Outlook, our marketing activity to our supply chain, logistics, and transport sector audience has already started.

We think it useful to let you know what happens next and how you can join in for maximum exposure and engagement of your feature.

First Thing's First

Please consider forwarding this page to stakeholders including your marketing team, social media team, and the interviewees. They may also find it useful.

Your Editor

Your Project Manager

1. What Has Happened So Far?

1.1 The magazine has been published and is live on the Supply Chain Outlook website.

1.2 Your feature has been published on the website as a full-page article and will be shown on the home page for the next 6 months. Your website article will receive extensive coverage across our readership beyond the first 6 months

1.3 Your complimentary brochure has been published on the website.

1.4 Your feature has been announced and included in the latest issue of the Inside Supply Chain Outlook LinkedIn Newsletter.

We have @mentioned your company and the interviewees in the LinkedIn announcement and in the LinkedIn Newsletter. This will have triggered a LinkedIn notification for your company page admins and the interviewees. This is dependent on their own notification settings.

2. What Happens Next?

2.1 The magazine is sent to our subscribers.

2.2 Over the next 4-6 weeks we will be promoting all of the features from the current issue. The post regarding your feature will be published on the Supply Chain Outlook LinkedIn Page.

2.3 Several Supply Chain Outlook team members will create a LinkedIn post about your feature and share it with their LinkedIn Network.

3. How To Join In

Here are ways to join in using your Personal LinkedIn Profile and LinkedIn Company Page:

3.1 Follow our LinkedIn page.

3.2 Engage with the posts.

3.3 Comment on the posts.

3.4 Repost/share the posts.

3.5 Create a post.

We will amplify your post if you include the @mention of Supply Chain Outlook Magazine.

4. Extend Your Reach

Your feature is now live across our magazine and digital platform — reaching a global audience of senior decision-makers and industry professionals.

For companies looking to take this further, our media sales team works with brands to build targeted campaigns that sit alongside our editorial content and reach the same high-value audience.

This includes:

– Lead generation campaigns aligned to your target sectors– Content syndication to extend the lifespan and reach of your story– Demand generation programmes designed to create sustained visibility
– Branding campaigns designed to increase the visibility of your brand/product– Bespoke campaigns tailored to your commercial objectives

These campaigns are built using the same platforms, audiences, and distribution channels that power our magazines — ensuring your message reaches the right people, not just more people.

If you’d like to explore how this could work for your business, Lewis Hammond and the team can walk you through the options.